Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool, analytics is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities, rather than "going with the gut".
|Name||Analytics at Work|
|Publisher||Harvard Business Press|
|Author||Thomas H. Davenport^Jeanne G. Harris^Robert Morison|