Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets, 1st Edition
The realization of strategy is entirely dependent on employee behavior, so in order to achieve business results, it is vital that managers and leaders develop an understanding of human behavior. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviors should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
About the Author
Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organizations in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioral psychology.
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