Be Data Driven: How Organizations Can Harness the Power of Data, 1st Edition
Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision-making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.
About the Author
Jordan Morrow is Vice President and Head of Data and Analytics at BrainStorm and a global trailblazer in the world of data literacy. He served as the Chair of the Advisory Board for The Data Literacy Project and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah.
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