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Build It: The Rebel Playbook for World-Class Employee Engagement

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Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo.

Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader.

The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success.

Build it is packed with exclusive tips, tools brand case studies from HR rebels including Brewdog, Virgin, LinkedIn, Atlassian, Zappos, Buffer, American Express, VayerMedia and many more. Readers will learn:

  • How employee engagement helps companies perform.
  • The key factors that drive engagement, and how they work together.
  • What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement.
  • How to implement The Engagement BridgeTM model to boost productivity, innovation and better decision making.
Unique in this category, Build it is written from two sharply different perspectives.

Additional Info


NameBuild It: The Rebel Playbook for World-Class Employee Engagement
AuthorJohn Wiley
Published Year2018
Book PublisherDebra Corey