On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.”

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