The Culture Advantage: Empowering Your People to Drive Innovation, 1st edition
Innovation isn't dependent on a business model, structure or even budget. By harnessing your people's power through a corporate culture of innovation, you unlock business opportunities that your competition won't have access to. The Culture Advantage is a blueprint for designing, implementing and sustaining a culture that will not only celebrate innovation, but will imbue it in everything your company, and its people, do.
About the Author
Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator
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