The Power of Trust: How Companies Build It, Lose It, Regain It

Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out.

Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

About the Authors

Sandra J. Sucher is a professor of management practice at Harvard Business School and an internationally recognized researcher who studies how organizations become trusted and the vital role leaders play in the process. She was a business executive for twenty years before joining the Harvard faculty.

Shalene Gupta is an editor at MIT Horizon and a research associate at Harvard Business School. Previously she was a Fortune reporter covering diversity in Silicon Valley, big data, and smart cities.

Book