Mini Book of Trust: Build Trust, Be Trusted, and Know Who to Trust

In The Book of Trust, 16-times author Dr. Yoram Solomon shows you how to build the most important quality you can have: your Trustworthiness.
A trustworthy salesperson can sell the same product for 29.6% higher price. A trustworthy leader can increase productivity by 64%. Trustworthy CEOs generate 286% better shareholder returns, and when trust exists in a project team, projects performance (on time, on budget, as planned) increases by 45%. Yet, trust is deteriorating rapidly in our country. We have lost trust in the government, the media, major brands, our companies, and in each other.

The MINI Book of TRUST is a concise version of The Book of TRUST. It doesn't include the research behind The Book of TRUST, many of the stories, and some of the finer details that are included in The Book of TRUST. It includes all the components of the Trust Habitsâ„¢, though.

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