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Zombie Loyalists: Using Great Service to Create Rabid Fans

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Description

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue.

Additional Info

Book

NameZombie Loyalists: Using Great Service to Create Rabid Fans
AuthorPeter Shankman
Published Year2015
Page Count256
PublisherSt. Martin's Press
FormatHardcover
SKU1137279664-AMZ
ISBN9781137279668