Zombie Loyalists: Using Great Service to Create Rabid Fans

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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue.
AuthorPeter Shankman
Published Year2015
Page Count256
PublisherSt. Martin's Press