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Destination Innovation: HR’s Role in Charting the Course

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As HR professionals, we are responsible in large part for nurturing the culture of our organizations. As we shift to more strategic work, this challenge becomes even more critical. Working at the epicenter of our organizations, we have the opportunity to shape the components

essential to effective execution in building an innovative culture. In one survey, 74% of CEOs regard innovation as at least equally important to operational effectiveness.

Destination Innovation demonstrates that the responsibility for guiding an innovative culture rests largely with HR professionals. This, then, requires that we have a clear understanding of the elements generally possessed by a culture of innovation. Using this as our foundation, we can better perform the recruitment process to ensure creative talent feeds this culture. And once hired, this talent must be developed, managed, and recognized to further prime the pump of innovation throughout the organization. Leadership also has a clear role that is crucial in fostering the innovative culture. As HR professionals, this partnership is essential with top management as we nurture the culture of innovation.


Chapter 1. An Introduction to Innovation: More Than Thinking Outside the Box

Chapter 2. Understanding the Foundation of an Innovative Culture: Making It Work!

Chapter 3. Hiring for Innovation: Feeding Our Culture

Chapter 4. The Awakening: Developing a Workforce that Embraces Innovation

Chapter 5. The Carrot and the Stick: Rewarding for Innovation

Chapter 6. Managing People in an Innovative Culture

Chapter 7. The Shoemaker’s Children: Is HR’s House Innovating?

Chapter 8. Parting Thoughts: Putting It All Together


“Destination Innovation gives a practical how to guide for helping creativity and risk-taking take root in your business. By explaining the paradox between productivity and creativity, by exploring a leaders words versus intentions, and by defining the role HR must play in shaping organizational culture we get a sense that innovation is a competitive advantage!”

— Chris Burkhard, President and Founder, Outside In Companies

“Want to be considered an ‘innovative’ company? Start with the people around you.  Successful innovation starts with individuals as the foundation and Pat Buhler shows you what it takes to align the operational and cultural ideals of Innovation. Great book!”

— Josh Clement, President, Soundview, Inc.

“Innovation is a thread that weaves throughout our company and is part of our organizational fabric. In the spirit of innovation we champion intuitive thinking, encourage ‘what if?’ conversations, and applaud ‘why not?’ attitudes. We recognize that our thriving innovative culture is the key to sustaining independence, driving Associate engagement, growing customer advocacy, and returning value to our owners. Destination Innovation ably explores these themes. It is a compelling read for HR and business leaders.”

— Peggy H. Eddens, Executive Vice President, Chief Human Capital Officer, WSFS Bank

About the Author:

Patricia M. Buhler, DBA, SHRM-SCP, SPHR, is full professor at Goldey-Beacom College. She teaches several undergraduate- and graduate-level management and HR courses. She is a law firm consultant on HR-related legal issues. Dr. Buhler is the author/coauthor of several books, including Up, Down, and Sideways: High-Impact Verbal Communication for HR Professionals (SHRM, 2013) with Dr. Joel D. Worden.

Additional Info

Name Destination Innovation: HR’s Role in Charting the Course
SKU 61.17007
Year published 2015
Page count 139
Publisher SHRM
ISBN 978-1-58644-383-2
Author Patricia M. Buhler
Format Paperback