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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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For one week only, the Member Price for Disrupt is $23.99 (regularly $31.99) and the Nonmember Price is $29.99 (regularly $34.99). Offer ends November 1, 2016.

In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.  

This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.  

You'll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.  

  • Craft your disruptive hypothesis Be wrong at the start, to be right at the end  
  • Discover your best disruptive opportunities Explore the most unexpected corners of your environment  
  • Efficiently shape your disruptive solution Avoid the resource-killer that is "novelty for novelty's sake"  
  • Make your winning disruptive pitch Under prepare the obvious, over prepare the unusual

Additional Info

Name Disrupt: Think the Unthinkable to Spark Transformation in Your Business
SKU 48.28197
Year published 2010
Page count 208
Publisher Pearson FT Press
ISBN 9780137025145
Author Luke Williams
Format Hardcover