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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

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Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Table of Contents:


The Fable.

Part One: Theory.

Part Two: Practice.

Part Three: Research.

Part Four: Testimony.

The Model.

The Origins of Getting Naked.

Naked Service Defined.

Shedding the Three Fears.

Broader Applications of Nakedness.


About the Author.

Additional Info

Name Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
SKU 48.88030
Year published 2010
Page count 240
Publisher Jossey-Bass
ISBN 9780787976392
Author Patrick M. Lencioni
Format Hardcover


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