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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

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Description

This book is approved for SHRM Recertification Credit. After reading the book, earn a passing score and receive 3.0 Professional Development Credits (PDCs). Scroll down for more information and a link to the quiz.

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

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Additional Info

Name Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
SKU 48.56562
Year published 2010
Page count 368
Publisher Wiley
ISBN 9780470633106
Author Michelle Golden
Format Hardcover