Dropdown Button
  • All
  • Books & Resources
  • Events
  • Seminars
  • SHRM eLearning
  • Certification

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

The SHRMStore has moved its books to an affiliate model with Amazon. Your purchase of this book on SHRM's Amazon store supports the HR profession and SHRM's mission.

Description

This book has been Approved for Recertification Credit. After reading this approved book, you must complete a quiz on SHRM’s eLearning platform. See below for information and access to the quiz.

 

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

  • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
  • Includes pitfalls and success stories featuring notable social media trailblazers

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

 

Access the quiz for Siocial Media Strategies for Professionals and Their Firms on SHRM's eLearning platform by clicking here. For information on how to set up an account on SHRM's eLearning platform, click here. Receive a 70% or better score on the quiz and you will then receive a certificate of completion with the program ID that entitles you to 2.5 GENERAL credit hours. Use this Program ID to log your credits. For a complete list of the books approved for credit, visit the Approved Books List. Learn more on our Frequently Asked Questions (FAQs) page.

Additional Info

Name Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
SKU 48.56562
Year published 2010
Page count 348
Publisher John Wiley
ISBN 9780470633106
Author Michelle Golden
Format Hardback