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The Cultural Fit Factor: Creating an Employment Brand That Attracts, Retains, and Repels the Right Employees

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The Cultural Fit Factor connects the dots between how understanding (and measuring) organizational culture allows organizations to create an authentic and congruent employment brand that attracts top talent, retains the right employees and politely, but firmly, repels employees who do not "fit." The book takes a strategic look at organizational culture and values and defines key elements of culture and how to measure it, both quantitatively and qualitatively.

The Cultural Fit Factor provides an easy to follow tool kit for the creation of the employee value proposition and the employment brand. It is targeted to HR professionals and other business leaders that want to make positive changes in their organization by increasing the ROI of recruitment and retention, employee engagement levels, and employee energy. The author's conversational style and dozens of real-world examples makes this a compelling read and her research demonstrates how incongruence in an employer brand can undermine the employee experience. The bottom line? It will help you understand that you can attract qualified candidates, but if these qualified candidates don't fit with your real organizational culture, they won't stick around.

The key features of this book are that it:

  • Explains the key elements of organizational culture and how to measure it.
  • Provides a critical discussion on how to apply the "Attract, Retain, and Repel" principle to increase the ROI of recruitment and retention.
  • Explains that the development of the employee value proposition is critical to creating an authentic brand.
  • Discusses the influence of sustainability on branding--especially to the younger talent pool.
  • Explores the impact of mergers and acquisitions on organizational culture.
  • Includes a practical employment branding tool kit you can deploy immediately.


Chapter 1. The Foundation for Integrating Organizational Culture and the Employment Brand
Chapter 2. So What Is Organizational Culture?
Chapter 3. Employment Branding and the Employee Value Proposition
Chapter 4. Values Create Cultures
Chapter 5. Attract, Retain, Repel to Increase the ROI of Recruitment and Retention
Chapter 6. The Mad Hatter: Human Resources as a Marketer
Chapter 7. The Great Divide: Generational Differences and How to Create an Employment Brand That Bridges the Gap
Chapter 8. Sustainability and Branding: Going Green
Chapter 9. Combining Culture and Brand in a Merger or Acquisition
Chapter 10. The Employment Branding Tool Kit: How to Build a Brand
Appendix A: Employment Branding Study Results (2006 and 2008)
Appendix B: Qualitative Research: Interviews with Industry Experts


Lizz Pellet is the CEO of EMERGE International, a California-based consultancy firm dedicated to improving the ROI of organizational culture, employment branding, and transformational change efforts. She is also a Fellow from Johns Hopkins University. She is also the author of Getting Your Shift Together: Making Sense of Organizational Culture and Change: Introducing Cultural Due Diligence.


"In her book The Cultural Fit Factor, Lizz Pellet reveals how to use employment branding to convey the real culture of your organization and find people who really fit! This is the ultimate guide to finding the right fit for any professional experience!"
-- Marshall Goldsmith is the New York Times bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There--a WSJ #1 business book and Harold Longman Award winner for Business Book of the Year

"At Zappos, our culture is built on attracting and retaining employees whose personal values match our corporate core values, and weeding out those that, while talented, simply won't mesh with our values. The Culture Fit Factor explains why this is so critical for organizations and provides practical tools for getting it done."
-- Tony Hsieh, CEO, Zappos.com

"Lizz Pellet's Cultural Fit Factor is a keeper: 2 closely aligned views of Branding magnetically suspending Talent Management between Attract and Repel."
-- Gerry Crispin, Chief Navigator, CareerXroads

"The Cultural Fit Factor provides specific examples and justification for tending to the fitness of the company's culture and creating the transparency that attracts the best fit in new hires while deliberately repelling those who won't. Use this easily digested material as your guide not only for getting the right people into your organization but for keeping them energized and committed well into the future."
-- Lauryn Franzoni, Vice President and Executive Director, ExecuNet

"A book 'fit' for strategic thinkers and innovative HR leaders in the 21st century."
-- Peter Weddle, CEO WEDDLE's Research & Publishing

"Lizz Pellet has written a cleverly-delivered, hands-on guide for an until-now intangible process. Can a business book be a page turner? YES! Do as she says and become a hero in your company."
-- Dick Finnegan, CEO, C-Suite Analytics, and author of The Power of Stay Interviews for Engagement and Retention

"The Cultural Fit Factor is a comprehensive book that captures all the essential elements of Employment Branding. And Pellet's 'tell-it-like-it-is' style makes this a great read. It's chock full of indispensable information for organizations that are just beginning an employment brand campaign, as well as for those that need to protect what they have already invested."
-- Jeanne Sturges, Managing Editor, Executive Recruiter News and Recruiting Trends, Kennedy Information

"Pellet teaches steps for communicating your unique employment brand to current and prospective employees. Readers learn to develop the basic brand message based on cultural assessment, line up details and proof to back up that basic message, and find anecdotes to bring it to life."
-- HR Magazine's Books in Brief

Additional Info

Name The Cultural Fit Factor: Creating an Employment Brand That Attracts, Retains, and Repels the Right Employees
SKU 61.16510
Year published 2009
Page count 168
Publisher SHRM
ISBN 978-1-58644-126-5
Author Lizz Pellet
Format Paperback