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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It

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For one week only, the Member Price for The Willpower Instinct is $12.00 (regulalry $15.00) and the Nonmember Price is $15.00 (regularly $17.00). Offer ends November 1, 2016.

Based on Stanford University psychologist and CALIFORNIA HR CONFERENCE KEYNOTE SPEAKER, Kelly McGonigal’s wildly popular course “The Science of Willpower,” The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.

Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn:

  • Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep.
  • Willpower is not an unlimited resource. Too much self-control can actually be bad for your health.
  • Temptation and stress hijack the brain’s systems of self-control, but the brain can be trained for greater willpower.
  • Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control.
  • Giving up control is sometimes the only way to gain self-control.
  • Willpower failures are contagious—you can catch the desire to overspend or overeat from your friends­­—but you can also catch self-control from the right role models.

In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

ABOUT THE AUTHOR

Kelly McGonigal, PhD, is a health psychologist and lecturer at Stanford University, and the author of The Upside of Stress (Avery, 2015). As a leader in the field of ”science help,” McGonigal is passionate about translating cutting-edge research from psychology, neuroscience, and medicine into practical strategies for health, happiness, and personal success.

McGonigal has taught for a wide range of programs at Stanford University, including the School of Medicine, the Graduate School of Business, and Stanford Continuing Studies, where her popular public courses include ”The Science of Willpower” and ”How to Think Like a Psychologist.” She has received Stanford’s highest teaching honor, the Walter J. Gores award, for her undergraduate psychology teaching.

Through her work with the Stanford Center for Compassion and Altruism Research and Education, she studies methods for training mindfulness, empathy, and compassion. Her research has appeared in such journals as Motivation and Emotion, the Journal of Happiness Studies, and the Journal of Personality and Social Psychology.

PRAISE FOR THE WILLPOWER INSTINCT

“What a liberating book! McGonigal explains the scientific reality of willpower, exploding the myths most of us believe. Stronger willpower—based on inspiring facts, not oppressive nonsense—is finally within everyone’s reach.”—Geoff Colvin, author of Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else

“The Willpower Instinct is a new kind of self-help book. Using science to explain the why and strategies for the how, McGonigal has created a must-read for anyone who wants to change how they live in both small and big ways.”—Book Page

“Each chapter could stand on its own as something helpful, but taken as a whole, this book could be downright life-altering. If you are trying to lose weight, become more successful at work, rid yourself of toxic habits…heck, if you’re HUMAN, you need to read this book.”—Library Thing

“This book has tremendous value for anyone interested in learning how to achieve their goals more effectively. McGonigal clearly breaks down a large body of relevant scientific research and its applications, and shows that awareness of the limits of willpower is crucial to our ability to exercise true self control.”—Jeffrey M. Schwartz, M.D., co-author of You Are Not Your Brain and author of bestselling Brain Lock
 
” **** out of four.” —USA Today Book Review
 
“A fun and readable survey of the field, bringing willpower wisdom out of the labs.”—TIME magazine

Additional Info

Name The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It
SKU 48.38152
Year published 2013
Page count 288
Publisher Avery/ Penguin Random House
ISBN 9781583335086
Author Kelly McGonigal
Format Paperback

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