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Winning the War for Talent in Emerging Markets: Why Women Are the Solution

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This book has been Approved for Recertification Credit. After reading this approved book, you must complete a quiz on SHRM’s E-Learning platform. When you purchase this book from the SHRMStore, you will receive a code that you can use to cover the cost of the quiz. Receive a 70% or better score on the quiz and you will then receive a certificate of completion with the program ID that entitles you to 3.0 PROFESSIONAL DEVELOPMENT CREDITS for SHRM Certification and 2.5 INTERNATIONAL credit hours for HRCI. Use the corresponding Program IDs to log your credits. For a complete list of the books approved for credit, visit the Approved Books List. Learn more on our Frequently Asked Questions (FAQs) page.

The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers.

The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.

But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.

In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including:

• Sustaining ambition through stretch opportunities and international assignments
• Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors)
• Introducing flexible work arrangements to accommodate family obligations
• Providing safe transportation, such as employer-subsidized taxi services

Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

Additional Info

Name Winning the War for Talent in Emerging Markets: Why Women Are the Solution
SKU 48.34573
Year published 2011
Page count 288
Publisher Harvard Business Press
ISBN 9781422160602
Author Sylvia Ann Hewlett^Ripa Rashid
Format Hardback

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