Be The Spark
You have the opportunity to Be the Spark for your company, customers, and employees, and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will, in turn, capture the hearts and minds of customers. Through evidence-based research, stories and examples, Be the SPARK will teach you how to attract and retain customers in a growing global market, turn customers into loyal fans, and create unforgettable moments that keep them coming back.
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