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What To Ask: How To Learn What Customers Need but Don't Tell You

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Description

Author Andrea Belk Olson delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Additional Info

Book

NameWhat To Ask: How To Learn What Customers Need but Don't Tell You
AuthorAndrea Belk Olson
Published Year2022
Page Count208
Book PublisherMatt Holt
FormatHardcover
ISBN978-1637740774
SKU978-1637740774